Friday, September 6, 2013

Company Profile: Blue Buffalo

Blue Buffalo Company began like many foods, a pet with health issues and owners who want to keep said pet healthy. Bill and Jackie Bishop creators of Blue Buffalo and owners of the aforementioned dog named it after their Airedale “Blue.” Blue Buffalo uses quality protein as the first ingredient in each formula (Chicken, Lamb, and Fish). The interesting part of Blue Buffalo and what makes them different from other quality pet foods is the LifeSource bits. Which are as they put it “a precise blend of nutrients and antioxidants that have been cold–formed for greater potency. Our exclusive LifeSource Bits include a combination of vitamins, minerals and antioxidants that help maintain a healthy oxidative balance, support pets' immune systems and provide support for their special life stage requirements.”[1]
The Company was started in 2002, and is based in Connecticut. They offer a wide variety of products. Blue has a full line of dog and cat foods, grain free options, canned dog and cat food, and a treat line for dogs with added vitamins and minerals.
The Company has seen tremendous success in recent years, and has grown into a top food in the retail market. Growth of this proportion can be scary to consumers, but the company remains privately owned by Bill and Jackie Bishop. They have done a lot of advertising and have really done a great job with visibility in the pet food market. For now there is no reason to worry about Blue as the owners’ number one priority still remains the pets! Their slogan is “Love them Like family, Feed them like family.”
The company has been expanding their product line recently. Blue offers numerous new dog and cat food varieties, and even released a new cat litter recently.
You can find Blue dog food at any Poudre Pet and Feed Supply location where our knowledgeable staff is ready for any questions you may have. If you are in the market for Blue Buffalo we have the best price in Fort Collins, so do not hesitate to come see us!!